01/ CASE STUDY
Black Angus Signature
Raising the bar from beloved burger joint to refined culinary destination.
INDUSTRY: Hospitality, Restaurant
SERVICES DELIVERED: Rebranding, Logo Design, Website Design, Menu Design, Packaging Design
TIMELINE: 10 weeks
WEBSITE: https://signature.blackangus.am/
02/ THE CHALLENGE
Black Angus started as a beloved local burger bar, but with a Michelin-starred chef joining forces with visionary local entrepreneurs, the mission was clear: transform the casual spot into an upscale, full-service dining destination. So, Black Angus needed a brand that matched its new level - polished, premium, and memorable. The challenge was clear: reimagine every touchpoint to reflect quality and elevate expectations, without losing the warmth that made it a local favorite.
03/ THE SOLUTION
The challenge was clear, so we rebuilt everything - from the plate liners to the salt shakers! A bold new identity led the way, setting the tone for a refined yet approachable brand system. Then came the full spread:
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Elegant menus, pizza boxes, and salad bowls designed to feel more Milan than Main Street
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Branded aprons and apparel, crafted for both aesthetic and utility
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Packaging that elevated the to-go game without compromising style
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A sleek new website that sells the vibe before you even make a reservation
Every piece was designed to echo the interior’s curated ambiance - featuring chandeliers, fine art, and designer décor - creating a seamless bridge between brand and taste!
04/ THE LOOK
05/ THE RESULT
Brand Elevation
Black Angus evolved into Yerevan’s premier fine-dining destination.
Visual Consistency
Cohesive design created strong, memorable brand recognition.
Digital Growth
The new website resulted in increased traffic and boosted online orders.
Immersive Experience
Designed tactile and visual elements that elevate dining comfort and sophistication.
Design Authority
Set a new standard for fine dining branding in Yerevan’s restaurant scene.
Customer Loyalty
Ignited repeat visits through a memorable and cohesive brand experience.
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05/ THE RESULT
Brand Elevation
Black Angus evolved into Yerevan’s premier fine-dining destination.
Visual Consistency
Cohesive design created strong, memorable brand recognition.
Media Buzz
The new website resulted in increased traffic and boosted online orders.
Immersive Experience
Boost in Ucraft’s brand recognition, driving increased engagement.
Design Authority
Set a new standard for fine dining branding in Yerevan’s restaurant scene.
Customer Loyalty
Ignited repeat visits through a memorable and cohesive brand experience.
06/ THE RECAP
Black Angus Signature didn’t just get a makeover - it got a full upgrade! We turned a familiar favorite into Yerevan’s go-to spot for fine dining with a twist. Every detail - from sleek menus to eye-catching packaging, from bold interiors to unexpected art - works together to deliver a premium experience that’s as memorable as it is delicious. This is more than a rebrand; it’s a new standard that grabs attention and keeps guests coming back for more!
