01/ CASE STUDY
Isura
From Canvas to Bloom: When Art Becomes Living Design
INDUSTRY: Art, Lifestyle, eCommerce
SERVICES DELIVERED: Branding, Visual Identity, Logo Design, Packaging, Aprons & Uniform Design, Branded Silk Ribbons, Wrapping Paper, Stickers, Social Media Assets, Website Design
TIMELINE: 2 weeks
02/ THE CHALLENGE
Isura began with a simple yet poetic dream: an artist and painter who wanted her creations to bloom beyond the canvas. She envisioned a brand where brushstrokes could transform into living flower compositions - each bouquet carrying the same depth, emotion, and beauty as her artworks.
The challenge was to preserve that idea and artistry while building a brand identity that could stand gracefully in the world of lifestyle and design. It needed to feel refined, elegant, and modern - but never lose the warmth of its origin.
Our task was clear: to translate a deeply personal vision into a brand that feels timeless, soulful, and ready to blossom in every detail.
03/ THE SOLUTION
The identity was shaped to mirror Isura’s essence - where artistry meets nature, and every detail carries both precision and ease. It reflects the painter’s vision while honoring the delicate, fleeting beauty of flowers.
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Core Identity: A graceful logo with brushstroke-like petals, a palette of earthy neutrals and muted artistic hues, and typography blending refined serifs with modern sans-serifs.
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Packaging & Details: Custom aprons, silk ribbons, textured wrapping papers, and signature stickers and tags - each designed as an extension of the brand’s artistry.
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Uniforms: Delivery wear that makes the customer experience feel polished and cohesive.
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Social Media: Elegant templates and lifestyle visuals that carry the art-meets-flower story online.
Together, these pieces formed a system that is both poetic and practical - ensuring every touchpoint, from bouquet to Instagram, speaks in one voice.
04/ THE LOOK
05/ THE RESULT
A bold new identity system that brought clarity, motion, and confidence to the brand.
Visual Upgrade
Cohesive visuals across web, social, email, and events for a polished digital footprint.
Brand Presence
Website UX, CTAs, and structure drove strategic conversions and leads.
Lead Magnet
Email campaigns saw higher open rates and increased click-throughs.
Email Impact
Social media strategy increased engagement and brand reach by 70%.
Social Spark
Booth designs that turned heads and aligned perfectly with the bold new brand.
Event Ready
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05/ THE RESULT
Distinctive Story
A narrative uniting art and floristry, positioning Isura as a living gallery.
Premium Identity
A refined system that communicates exclusivity and honors artistic roots.
Unique Experience
Every detail - from ribbons to uniforms - crafted to feel premium and intentional.
Digital Presence
Elegant branded assets that built recognition and engagement across platforms.
Scalable System
A flexible identity growing seamlessly across print, packaging, and campaigns.
Emotional Connection
A story that inspires customers to feel meaning in every floral composition.
06/ THE RECAP
From brush to bloom, Isura became more than an artistic experiment - it evolved into a brand that turns art into life.
We didn’t just design packaging or a logo. We crafted a universe where aprons, ribbons, papers, uniforms, and digital assets each play their role in storytelling! Every Isura bouquet is now more than a gift - it’s a fragment of art captured in nature’s most delicate form.
Isura proves that when art and branding intertwine, beauty doesn’t just live on canvas. It blooms, it’s worn, it’s wrapped, it’s shared - it becomes unforgettable.
